Product Expert
Over the last twenty years, I have helped the some of the world’s best firms as well as early-stage startups analyze problems, build the right strategies and products, and improve metrics that they and their customers care about.
I take a practical, jargon-free approach to help you grow your business by solving key problems while keeping it fun for you and your users.
I help GCC leaders build product mindset and thinking in their teams. I also help them structure teams and competencies to excel and grow.
Shifting from IT services to building products seems easy, but there are hidden challenges. I work with leaders to help understand factors beyond technology to make the transition successful.
Startups face different challenges across their growth stages. I help startups plan strategies and provide coaching for teams to excel at various stages.
New Internet Users think very differently from existing users, but are key to growth. I help firms understand this segment and plan their product and business strategies.
I help IOT and analytics startups plan their business strategy, product marketing and market expansion.
I have consulted with companies building products across various industries like renewable energy, IOT solutions, healthcare, BFSI, consumer tech, e-commerce, food-tech and more. This helps me take a broader view to the challenges faced.
I am qualified by ICCI as an Independent Director for boards in India. I also have hands-on experience with product management, designing UX, defining tech solutions and digital marketing. This helps me take a company first view to solutions.
I have co-authored a case study on Design Thinking that’s listed on the Harvard site. I regularly apply principles from various disciplines to solve practical problems facing teams.
One of the best coach, consultant and trainer!! We organized his session on Product Culture twice for different level resources and both the batches were successful. Deep knowledge, high energy levels and approachable . . thats what can make Shrinath a first choice !!
Vaibhav Bhalde
Principal Consultant | Volkswagen Group Technology Solutions
Honestly, I always thought of Product Management as a difficult discipline of making Science, Engineering and Art meet together and more of the later driving the other two. That is only until I met Shrinath and attended his brilliant workshop on Product Management, part of my professional masters in management program! Refreshingly a very different style of engaging the class with practical drill rather than just theory! Hands on, meticulously planned practical sessions combined with instant feedback and engagement. Shrinath’s style of coaching didn’t leave anyone with any ambiguity throughout the program. Ideation till GTM, I bet you will come out with something your own solid! I strongly recommend anyone who wants to deep dive in Product Management to engage with Shrinath. If you are already in to Product Management and thought you covered it all, well, check it out, at the very least you will learn what you are missing!
Radhakrishnan Rajagopalan
SVP & Global Delivery Head | Cognizant Digital Business
Very rarely you come across mentors who have this uncanny ability to keep you grounded with reality while at the same time can energize you to chase bigger goals, Shrinath has been one such advisor to us. Since our inception, Shrinath has rendered his well-rounded expertise in Technology, Markets, Product Development and Strategy for our venture- Paperflite. The first thing you’ll notice about Shrinath is his composure and ability to listen. He is very diligent and will ensure we’ve thought through every outcome before taking on a new task. He is the perfect mentor you’ll want on your team- The one who knows exactly where you’re headed and will be around to watch your back just when you need him. Thank you so much for being a part of our Paperflite journey, Shrinath!
Vinoth Kumar
Co-founder & CEO | Paperflite
Shrinath has the rare ability of hearing out your problems, being able to simplify them - and then put it all in a framework help you take decision. He is extremely well read - and can always find a relevant parallel. Loved working with him.
Ajoy Krishnamurthi
Chief Business Officer | Crayon Data
It hard to find a coach for 'B2B SaaS Product Management team' in India and we found our best match in Shrinath! He spent much time with us to understand state of the Platform and Product Managers maturity to customise the Course plan for us. He worked with us co-create Case studies closer to our use-cases to make every exercise an experiential learning experience for the team! He was flexible enough to accommodate a 15-member product management team spread across 3 geos. I strongly recommend Shrinath if you are looking for a PM Coach for your PM team!
Anupama Bhanu Atmuri
Director, Product Management | 247.ai
iSteer is a known player in the IoT and data analytics space. I engaged Shrinath as a product strategy advisor to help us chart the way forward. Shrinath worked on understanding the space we were targeting; our team capabilities and the competition space to narrow down areas we could win in, and outlined the product strategy piece for them. He also engaged with the senior leadership team to ensure we had their views incorporated. His work let us to prioritise work on one of product suites with a clear understanding of the opportunities and challenges. We have seen a lot of traction for the suite post the effort. I highly recommend Shrinath as a product strategy coach and advisor
Umashanker Raju
Founder & CEO | iSteer
Shrinath is a world-class product guy, an authentic leader and a great team player. He was a core member of the leadership team and critical to our group’s mission to build innovative location-based services for highgrowth markets. Shrinath has the rare combination of a passion for technology, a creative mind to dream up fantastic and unique products, and the discipline to deliver on the promise. He is intelligent, poised, and able to see both the big picture and the important details that can make or break an experience. He was the go-to guy for advice and opinion for many on our team and highly respected across the organization. All in all, Shrinath is someone you would kill to have on your team.
Mari Joller
Director, Location Based Services | Nokia
I had an opportunity to attend Shrinath classes on Product specialization. Shrinath is one of the finest mentor who explain the concept through stories and push you to get the answers by solving the problem statements rather than lectures. He will come for rescue whenever you struggle which helped us to understand the concepts much better. He also possess good expertise on different domains which helped our group to come out of lot of out of the box thinking and he is good at providing good examples of different personas.
Raajesh Kumar RB
Engineering Leader | Dell Technologies
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www.shrinathv.com
A product of over a decade of consulting an observation, the Salient Product Playbook for Next Billion Users is designed to let you understand these users, their mental models and constraints, how they see problems and design product strategy accordingly.
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