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Coaching enagements

Product Coaching
for Individuals & Teams

Product thinking & problem exploration

I conduct custom workshops to help teams build product thinking muscle as a critical skill. We take issues teams are currently working and work on customer context exploration, problem discovery, product strategy and thinking.

AI integration

I help teams explore various factors like current strengths, competitive movement, AI capabilities and more to look at different new product ideas we could explore and a high-level view of what it would take to bring them to market.

Go-to-market expertise

We simulate a go-to-market exercise on planning positioning, messaging, mock sales events, pricing models and support requirements. We also look at how to influence/manage concerns of other functions within the org and work on internal and external storytelling and product marketing.

Product processes & metrics

I conduct gap analysis and help teams adapt processes and adopt prioritization frameworks, plan product metrics and improve their product processes.

Product leadership

We explore changes in graduating to a leadership role, planning team performance and improving interactions with senior leaders from other functions.

Platform thinking

We explore differences in product vs platform thinking, run thought experiments on evolving platforms and strategy and explore Metrics for platform utilization and business models for these.

Coaching process

Exploring the Ask

I sit with the business leader and understand the problem & coaching scope.

This may include conversations with the individual or team as well.

Competency Analysis

We do a competency requirements analysis for the current stage of the project.

This sets the base for what the individual/team needs to be coached on.

Scope agreement

We agree on the format & duration of the coaching.

We also pick live projects that we can work during the exercise.

Enagement

I coach the individual or team using the live project.

The engagement may also have specific coaching for different roles in the product team.

Coaching offered

Individual or team coaching. For product leaders.

  • Product leadership
  • Product team setup
  • Product discovery process
  • Designing product strategy
  • CEO coaching (for startups)

Product leadership coaching for a major Gen AI company in the contact center space

Case study: Product team coaching - split across San Francisco, Canada & India

  • The ask

    The client, one of the world’s leading conversational AI players for customer service operations, was looking to hone key product leadership skills. The product leaders were managing cross-functional & cross-geographic teams.

  • The diagnosis

    The client served some of the largest companies in the world, but often struggled putting a structure to conflicting asks from the customers. They were also looking to understand how they could best move to a B2B SaaS model as part of their roadmap evolution.

  • The engagement

    We did an 8 week coaching session for the team. There were different assignments, drawn from their current work, given each week which was analyzed in the next session.

Coaching coverage

  • Context analysis
  • Customer insights
  • Customer journey mapping
  • Prioritization framework
  • Metrics design
  • Product strategy

Coaching coverage

  • Role clarification
  • Customer insights
  • Problem discovery
  • Product mindset
  • Business case
  • Business storytelling

  • The ask

    The client, one of the largest healthcare companies in the world, was were keen on helping the IT team in India move from a project mode to a product mode. They did not have any product management talent in India, but were developing a team of business analysts and project managers for the role.

  • The diagnosis

    The product team was confused about the transition. They were used to get defined requirements, not to scout for customer problems. They were also not clear about how to address issues like budgeting that came with moving to a product process.

  • The engagement

    We broke the cohort into 3 groups and took each group through an intensive 3 day exercise to understand the role and prepare for the transition.

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www.shrinathv.com